The Berlin Fashion International delegation has officially landed in New York City for its fourth trip, bringing together a dynamic group of 9 emerging brands from Berlin !

The journey began with a welcome meeting, where Laurent LeBorgne provided an overview of the work done by the Berlin Business Office in NYC. The day continued with an immersive tour of the SAP Fashion Innovation Center, offering participants an up-close look at S.Fashion Experience Lab and how technology is shaping the fashion industry in the U.S.

Later, fashion journalist and stylist Emma Oleck led a fascinating discussion on “Celebrity Dressing” as a powerful marketing tool, sharing insights from her experience styling top industry names.

Karo Brandi, a German fashion expert based in NYC, delivered an informative session on navigating the U.S. business landscape, covering key legal frameworks and cultural nuances.

In the evening, Kim Lenar-Erhardt conducted a focused pitch preparation workshop to support the delegates ahead of their presentations.

The day concluded with pitch presentations at 16 Beaver Studio, where the nine participating brands presented their concepts to an esteemed jury, including Samantha Ory, Joan Myung, Keith Lissner, Kange Kaneene, and Kathrin Lausch.

Berlin Fashion X International is supported by a state programme financed by ERDF funds and funds from the state of Berlin.