As the week neared its end, the Berlin Fashion International delegation kicked off Thursday with a visit to Meta and Instagram. The Fashion Partnerships Team welcomed the group for an in-depth session on leveraging Meta’s platforms to build brand identity, drive engagement, and connect with global audiences. The session included platform-specific best practices for fashion brands, followed by a behind-the-scenes office tour.

The morning continued with a hands-on experience at the New York Embroidery Studio, where delegates explored the intersection of craftsmanship and innovation. The visit offered a glimpse into intricate production processes.

In the afternoon, the group headed to Redgert Comms for an informative session on U.S. public relations and communications strategy. The team provided an overview of media engagement, brand storytelling, and how to effectively plan and execute events tailored for the American market.

The day concluded with an inspiring conversation on U.S. fashion journalism where leading voices from i-D and The FADER fashion journalism shared their perspectives. They offered valuable insights into storytelling, editorial trends, and what captures the attention of American audiences.

From social media strategy to media relations, the delegation gained a 360-degree view of how fashion brands can succeed in a highly competitive and fast-evolving market.

Berlin Fashion X International is supported by a state programme financed by ERDF funds and funds from the state of Berlin.