Fair Fits Better.
At Dawn Denim, we believe that the perfect fit goes beyond just how a pair of jeans hugs your hips—it’s about how it aligns with your values. That’s why we’re redefining denim from the inside out: with uncompromising style, radical transparency, and a deep commitment to fairness.
Crafted in our own factory in Saigon, Vietnam, our jeans are produced under conditions that set new standards in the industry. Not only do they feel amazing—thanks to the expertise of our fit and fabric specialists—but they also carry the confidence of being made as ethically and sustainably as possible.
Our mission? To turn fair fashion from niche to norm.
Through partnerships with tip me and Retraced, we offer full traceability and a human connection to the people behind every piece. We don’t just talk about impact—we track it, we publish it, and we build on it. For three consecutive years, Dawn has been the highest-scoring brand of the Fair Wear Foundation (100, 100, 96 points). But we’re not done yet. Our goal is nothing less than systemic change—across our entire supply chain.
Because the most sustainable jeans are the ones you already own. That’s why we don’t want to be your first choice—we want to be your smart second. The brand you reach for when you care as much about ethics as you do about aesthetics.
Dawn is more than a name—it’s a mindset. A belief in new beginnings. Founded in 2015 by Ines and Marian, we’re part of a new generation of denim makers who are rewriting the rules. With timeless fits, modern silhouettes, and true craftsmanship, we create pieces made to be worn, loved, and lived in—for years to come.