LUEDER
Constantly engaging with a changing world, designer Marie Lueder founded her brand in 2019 as a performance space exploring new masculine identities. LUEDER's experience as a tailor at the Hamburg State Opera gave her the need for an emotional connection to create customized pieces. Her collections are a hybrid of sportswear and functional aesthetics, complemented by an insane attention to sartorial detail, mixed with the memory of her passion for medieval silhouettes. She explores medieval armour based on the desire for protection, freedom of expression and emphasis on the wearer's individuality. To this vision, which aims to unite past, present and future, LUEDER adds a sustainable attitude for the brand as it produces with organic denim, recycled jersey, and regenerated nylon. In this context, the designer has participated in Cambridge University's Accelerator Programme for Sustainable Leadership.
LUEDER recently was one of the FCG/VOGUE Fashion Fund finalists in Germany.